![]() Here are a few of the reasons effective (or ineffective) word choice doesn’t just make content sound good, it’s a game changer for the success of your message, content, conversion goals, and overall communications strategy. Otherwise, you’d spend more time focused on it. Of course, word choice is important, duh!?īut the fact is, it’s probably even more important than you think. When most of us hear word choices is important, we automatically agree. Word Choice Matters (Even More Than You Think) ![]() This week I wanted to dive into this further because word choice is something that’s incredibly important but often overlooked by communicators. One of the things he was best at was the use of targeted, strategic, and powerful word choice. Last week I discussed a few of the MANY reasons Martin Luther King, Jr was one of the best communicators of our time (and someone every human in our field can learn from).
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